Post by clintbarton on May 30, 2018 9:28:52 GMT -5
Hello,
At present, Chinese local movies have been facing increasing pressure of competition, as more movies imported from Hollywood have continuously enlarged their market share in China, and the overseas movies have exerted the growing influence on local movies in the mainland of China. In the severe market competition, top priority must be given to enhancing the competitiveness of movies in the master plan for the development of Chinese movies. Without recognition of the market and attractions to the audience, a movie is almost valueless. Therefore, to enhance the market competitiveness of Chinese movies should be the most important part in the strategies of the industrialization of Chinese movies. However, market competitiveness does not just refer to the commercial competitiveness of a movie, but also includes its cultural competitiveness. In other words, the cultural factors must be injected in the commercial concept when a movie’s commercial competitiveness is improved. Therefore, we can by no means set the movie’s functions and its competitiveness against each other whether when we discuss the artistic mission of the movie or the social responsibility and cultural function of Chinese movie. In other words, we cannot talk about a movie’s artistic mission, social responsibility and cultural function by putting aside its economic responsibility. Likewise, when we cheer for the victory of a movie at the market, we should not only summarize the movie’s business mode of operation and the successful marketing strategy, but also concern about its cultural expressions. Especially for those with magnificent themes, huge capital investment and a strong market response, the cultural analysis is as important as the summarization of its business experience. If a positive cultural value is effectively disseminated in these movies, then it will not only make a magnificent contribution to the historical development of Chinese movies, but also contribute to the long-term development of the Chinese culture.
For More Details:-
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Thank you.
At present, Chinese local movies have been facing increasing pressure of competition, as more movies imported from Hollywood have continuously enlarged their market share in China, and the overseas movies have exerted the growing influence on local movies in the mainland of China. In the severe market competition, top priority must be given to enhancing the competitiveness of movies in the master plan for the development of Chinese movies. Without recognition of the market and attractions to the audience, a movie is almost valueless. Therefore, to enhance the market competitiveness of Chinese movies should be the most important part in the strategies of the industrialization of Chinese movies. However, market competitiveness does not just refer to the commercial competitiveness of a movie, but also includes its cultural competitiveness. In other words, the cultural factors must be injected in the commercial concept when a movie’s commercial competitiveness is improved. Therefore, we can by no means set the movie’s functions and its competitiveness against each other whether when we discuss the artistic mission of the movie or the social responsibility and cultural function of Chinese movie. In other words, we cannot talk about a movie’s artistic mission, social responsibility and cultural function by putting aside its economic responsibility. Likewise, when we cheer for the victory of a movie at the market, we should not only summarize the movie’s business mode of operation and the successful marketing strategy, but also concern about its cultural expressions. Especially for those with magnificent themes, huge capital investment and a strong market response, the cultural analysis is as important as the summarization of its business experience. If a positive cultural value is effectively disseminated in these movies, then it will not only make a magnificent contribution to the historical development of Chinese movies, but also contribute to the long-term development of the Chinese culture.
For More Details:-
Animated video quote
Thank you.